Tuesday, 24 May 2011

On the nose

Lufthansa livery (Lufthansa)
Airline: Lufthansa
Theme: World Cup

Lufthansa's "football nose" appeared on more than 30 planes in 2006, to celebrate the World Cup. The first trip made by the first football-themed plane involved flying the Bayern Munich football team to Japan to take part in a friendly game.
Lufthansa was later accused of jumping on the World Cup bandwagon: Emirates was in fact the official sponsor of the tournament. However, in 2006 Lufthansa won the world medal for marketing effectiveness at New York Festivals International Advertising Awards for its football-nosed planes, which admittedly makes us suspect the competition wasn't exactly fierce that year.

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