Airline: Swiss Air
Theme: San Francisco
In 2010, Swiss Air unveiled a San Francisco-themed aeroplane to celebrate the launch of its non-stop flights from Zurich to the US city. The livery played heavily on San Fran's hippy, countercultural associations: the flower power design included peace symbols, a hand strumming a guitar and the word "love" in pink.
Eight people took three days to paint the 60-metre aircraft but, unlike some of the themes above, this is an example of an aeroplane where the motif stopped at the paint job. Stoned cabin crew and free love in the aisles might have been taking a tribute to the famously permissive city too far.